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This Project is funded by
The European Union

First Strategic Communication Networking Meeting

The first strategic meeting of the project with the European Union Delegation to Ukraine representatives, Internews and line Ministries (Ministry of Economy and Trade, Ministry of Infrastructure, Ministry of Energy and Coal mining industry, Ministry of social policy, Ministry of Justice, Vice-Prime Minister Office on European Integration, Governmental Office for European Integration) communication officers took place on November 29th.

 

Mara Dzierniece, expert on communication in the Latvian government, introduced the topic of communication by sharing the best practices and launching a round table on the issue of governmental communications.

 

During the meeting all participants from institutions shared their strategies and described their communication efforts in presentations. The fellows presented their recommendations on improving the overall communication status of every line ministry with tailored key messages.

The Project, together with the Government Office for European Integration, Office of the Vice Prime Minister for European & Euro-Atlantic Integration and the Line Ministries, discussed the development of a common communication plan to inform the society about costs and benefits of sectoral reforms within the framework of the Association Agreement. We expect that in its turn, this will contribute to coordination of actions and coherence of messages when it comes to communicating reforms.

The implementation of the common communication plan requires from communication units of key ministries and agencies, an additional knowledge and skills on how to explain to citizens what are the advantages and challenges of reforming the country within the framework of the Association Agreement. And what is the most important is that future communicators should be fully aware of what's in the AA and its framework reforming. So the trainings that happen on a regular basis every Thursday are aimed at bringing more awareness in the work of the communicators team.

An important point was raised about public participation in country reforming when all the information about Euro integration can be found in one place on one website. As communication team we have presented the concept of such a website and agreed for fruitful collaboration in the future.