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This Project is funded by
The European Union

Communication Unit started its work

First five Communication Fellows started their work this September and immediately got their first motivation & inspiration meeting with the key communicator of the Euro-Integration processes, Vice Prime Minister of Ukraine for European & Euro-Atlantic Integration Ivanna Klympush-Tsynsadze

Top priorities for the upcoming months are: development & implementation of the AA Communication Strategy & Plan, promoting AA reform agenda through social media, targeted trainings for the communication units of the Line Ministries.

On picture (left to right): Senior Communication fellow Evhen Dukhovych, Key Expert on Public Communication & Outreach & Leader of the Communication Team Liudmyla Kosar, Vice Prime Minister of Ukraine Ivanna Klympush-Tsynsadze, Associate Communication Fellow Lidia Yershykhina, Senior Communication Fellow Ivan Gayvanovych & Junior Communication Fellow Oleksandr Ustymenko.

To understand why each of the Fellows is on Board, read their thoughts about challenges and opportunities with the EU funded Project Association4U. Feel like us? Follow our job offers and apply.

Yevhen Dukhovych, Senior Communication Fellow: These days Ukraine still faces difficult public talks regarding European integration. For me personally, the question is far more simple: it is about what kind of civilization vector we choose. It is about what kind of future we build for our kids. It is about the society where rule of law means that your freedom hand in hand comes with your responsibility for the freedom of others, while freedom of everyone is the top priority for the government.

Assocition4U is a perfect chance for me as for communication professional to disseminate among my co-citizens understanding what European integration really means for Ukraine, to deprive Ukrainians of misleading thoughts generated by populists and to launch a nationwide «transition» to more responsible, self-motivated and tolerate nation.

It is a challenge in a way and an honour for me to be part of the Association4U Project. In XXI century, when participatory principles rule most of our life spheres, the project give me a great chance to tune the future of mine and my country.

Ivan Gayvanovych, Senior Communication Fellow: I am indeed a sincere supporter of the European integration of Ukraine, so I consider this project as an opportunity to contribute to further modernization and democratization of Ukraine, and its approximation to the EU. My challenge in this case is to notice raising of society's awareness about EU (and particularly about Association Agreement) as a result of my and my colleagues' work.    

On the other hand, I also have some personal goals. For instance, many times I could not meet the requirements of interesting vacancies, which I have wished to apply for, because I haven't had any work experience in international companies or projects (my work as a freelance correspondent for German media was not counted). So this Project for me is an opportunity to gain such an experience.

I am aware, that every work at some new project/organisation/company has its own specific, and work for the Association4U Project (at government institutions or at the project) can require new skills/staff. It is also a challenge but it is good for personal self development.   

Lidia Yershykhina, Associate Communication Fellow: I do this project as I firmly believe that my involvement in it would be beneficial for the country and its authorities at this tumultuous period of time. I devoted one year of my life to thorough examination of the interrelations between Ukraine, Russia and the European Union. I learnt a lot about the geopolitical realities an perspectives, and in particular the Association Agreement (back then to-be-signed) implications. Thus, I am well-aware about advantages and disadvantages of Ukraine's strategic reorientation.

Moreover, public law, strategic communications and diplomacy have always been of great interest to me, and I have a sound track record in these areas. I assume that this knowledge combined with my work experience would prove to be helpful in drafting efficient key messages for the Ukrainian people. These messages should trigger positive emotions among the general public about the actions taken by the government, create a sense of ownership of the reform process and lead to wide acceptance of the country's foreign and domestic policies related to Eurointegration. This acceptance will help to streamline economic processes and eventually will lead to further rise of the well-being of our people.  Given the current circumstances, I see it as one of best-case scenarios for the future of Ukraine. Since I wish Ukraine prosperity, my contribution to the project is consonant with my aspirations. 

Oksana Shamonova, Associate Communication Fellow: I came to the project Association4U with a bunch of ideas, most of which, I hope, it will be possible to implement. To say it simple and straight - I am eager to contribute in the process of changing the country for the better.

In addition, I will not hide, this project - is a good opportunity to gain experience in the field of communications. How do I see my contribution? I have a large database of contacts that would be good to use. I can write a large and extensive articles which also can be used for making positive image of Ukraine in the EU countries. I am person who is always ready to do something for society and like "to turn on imagination", so I hope that my role in this project will be important.

Olexandr Ustymenko, Junior Communication Fellow: This project allows me to redefine what communication means for me and for my country. In fact, I recently came to the understanding of the importance of communication in the post-Maidan Ukraine. The challenge lies in effective communication and in changing the way people receive information both inside and outside of Ukraine. I am even more interested in how to present Ukraine to the world to change the current image in Europe. However, it is clear that to make a change of global image it is necessary to change the behaviour and mentality inside first place, which is probably even more difficult. I call this a challenge because reality will not always reflect the values we will be trying to defend with communication in the near future.

In addition, people inside the country face an enormous burden in understanding complex reform systems having high illusionary expectations. I am interested in explaining it from the perspective of a six-year-old child to make the message accessible to everyone. Besides, I expect this experience to be an interesting opportunity to understand how the government works and how it positions itself nowadays. This project will define my future interest in this field of specialization and I am sure that my working environment in this project will harden me as a professional.